Initiative includes offers and activities for consumers across hotels, attractions,
retail and the F&B sector
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) today launched its ‘Rediscover Abu Dhabi’ campaign, which will introduce a diverse range of exciting offers and activations for UAE residents at multiple locations across the emirate throughout the summer. In line with the safety measures implemented following the Go Safe certification strict set of guidelines, all certified entities customer facing staff will be tested for COVID-19 every 14 days.
‘Rediscover Abu Dhabi’ is the result of collaborative efforts between the private and public sectors within the local tourism industry, and comes as part of DCT Abu Dhabi’s ongoing efforts to enhance the offerings and tourism experience within the capital, while energizing the tourism sector as the emirate gradually reopens its establishments and services. The campaign is working in parallel with another DCT Abu Dhabi initiative – Go Safe certification – which ensures that hotel establishments are adhering to the strictest hygiene and safety guidelines, thus providing residents and visitors added reassurance during the pandemic. More than 95% of hotels in Abu Dhabi are currently on track to receive the certification.
Recent UAE sentiment reports noted that 81% of residents had originally planned to take international trips during the summer of 2020, but that 93% of those either cancelled or postponed their travel plans, due to the global outbreak of the pandemic. This presents an ideal opportunity for UAE residents to ‘rediscover’ Abu Dhabi and experience unmatched diverse offerings to suit everyone’s needs.
“We have worked relentlessly to tackle consumer concerns and prepare Abu Dhabi from every front in order to safely welcome visitors once again,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. “’Rediscover Abu Dhabi’ is a special campaign that provides our local residents and the wider UAE community with the perfect opportunity to reconnect with the joys of Abu Dhabi, including its diversity and authenticity. Our partners across the private and public sector have been key contributors to this campaign, introducing a myriad of offers that can be enjoyed by our residents. We are excited for our local visitors to experience Abu Dhabi’s hidden gems and rediscover its serenity.”
The domestic campaign will include a variety of deals and offers across hotels and attractions, as well as the retail and F&B sectors. Recently, Abu Dhabi launched the ‘Unbox Amazing’ campaign, which is part of Abu Dhabi’s summer platform and includes a wide range of exciting offers and experiences within the retail and culinary scenes. Additionally, UAE residents will be able to enjoy all-inclusive packages, such as a hotel stay accompanied by experiences at popular attractions in Abu Dhabi, including Ferrari World Abu Dhabi, Louvre Abu Dhabi, Yas Waterworld, and more.
Abu Dhabi has been praised globally for its efforts in managing the pandemic situation and has been cautiously and gradually opening up to visitors. The emirate is expected to announce further openings, activations, and events soon.
About the Department of Culture and Tourism – Abu Dhabi
The Department of Culture and Tourism conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction, which enriches the lives of visitors and residents alike. The organisation manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including Zayed National Museum, Guggenheim Abu Dhabi, and Louvre Abu Dhabi. DCT Abu Dhabi also supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.
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