Introducing the all-new Toyota Hilux Adventure ready to dominate the lifestyle pickup segment

For the first time ever, Al-Futtaim Toyota introduces the retail grade Toyota Hilux Adventure available for expats and locals alike

The eighth-generation Hilux is equipped with a 4-liter V6 235 horsepower engine and strengthens the brand’s reputation of unbeatable capability

Dubai, United Arab Emirates, August 16, 2020: Al-Futtaim Toyota, the exclusive Toyota distributor in the UAE, is shaking up the lifestyle pickup segment with the introduction of the all-new eighth-generation Toyota Hilux Adventure. This is the first time ever that the Hilux is available as a retail model in the UAE, meaning that it is no longer limited to dominating the commercial-use sector.

The much-awaited Hilux Adventure is a leisure vehicle specially designed for active family life, which could include long road trips, off-road exploration, camping, fishing, and other lifestyle activities that require a lot of gear.

Tested and approved by two-time Le Mans 24 Hours winner and two-time Formula 1 world champion Fernando Alonso, the Spaniard dubbed the latest Hilux “invincible” and paid praises to the suspension and ride quality. The unstoppable Hilux keeps impressing, having already conquered both the North Pole and the Antarctic, as well as every point in between including locations as remote as Icelandic volcanoes. Last year Toyota additionally added a historic notch to the Hilux’s tally of successes with an outright win at the gruesome Dakar rally, the greatest test of man and machine run over 5,600km of every terrain imaginable.Introducing the all-new Toyota Hilux Adventure

Saud Abbasi, Managing Director at Al-Futtaim Toyota said, “We have been constantly asked for a retail version of the Hilux, and now, I can proudly announce that it’s finally here and that customers, Emiratis and expats alike, do not need a commercial license to enjoy this tough machine. I believe the Hilux Adventure will be a strong player in the lifestyle pick-up segment thanks to its striking new design, powerful powertrain, and technological updates We are extremely confident that this vehicle will exceed the expectations of those who have waited for it for so long.”

With special features throughout, the Hilux Adventure is distinguished by an athletic look, which includes a three-dimensional trademarked front grille and specially designed front bumper to significantly strengthen its impressive street presence. With a beefy skid plate, wide arch extensions to fit the large 18-inch alloy wheels and tyres, as well as unique door handle and tailgate designs, the Hilux Adventure is a sight to behold both on and off the road.

What’s more, for the first time in the UAE, the Hilux Adventure packs a proven 4.0-litre V6 engine producing 235 horsepower at 5,600rpm and 38.3kg-m of torque at 4,400rpm. With an automatic transmission and switchable four-wheel drive and six speed automatic, the performance excels on any terrain, with particular focus during development on the new suspension design which enhances both ride comfort and handling. New front and rear shock absorbers and an improved leaf spring design as well as new bushings combined with the latest generation Vehicle Stability Control system, ensure class-leading dynamics wherever life may take you.

Inside the vehicle, the design is just as impressive as its performance, with the muscular black interior that comes with a new multi-information display and 8.0-inch centre console infotainment unit, with the latest suite of software and graphics enhancement plus Apple CarPlay and Android Auto integration. The rear of the Hilux Adventure comes with rear bed-liner and tonneau cover as standard as well as a rear-view camera, parking sensors, parking support clearance sonar, LED rear combination lamps and on-board air compressor.

For the exterior, there are eleven colors available including white, orange, silver, gray, blue, red, bronze and black.

Fit for any purpose and any journey, the Hilux Adventure offers best-in-class capability at an unbeatable rate – customers can visit any Al-Futtaim Toyota dealership in the UAE and drive away in the new 2021 Hilux Adventure starting from AED143,000.

About Al-Futtaim Toyota

Toyota, a Japanese automotive manufacturer founded in 1937, is the world’s market leader in sales of hybrid electric vehicles. Toyota is exclusively distributed in the UAE by the Al-Futtaim Automotive Division, part of Al-Futtaim Group, for over 6 decades, and has been leading the sustainable mobility movement since 2008. In addition to the large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV options, Al-Futtaim Toyota introduced Camry Electric Hybrid Vehicle (HEV) in 2008 to taxi operator fleets, in an effort to actively contribute to a lower carbon footprint in the UAE.

In 2016, Prius, the world’s most popular HEV for over 20 years was launched in the country, in order to actively support UAE Vision 2021’s environmental targets. 2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society. As part of the program, the Mirai is being showcased to a number of key government stakeholders and is taking part in a number of events to give the public an understanding of what the future of zero-emissions motoring could look like. 2019 witnessed the launch of the first Hybrid SUV in the UAE from Al Futtaim Toyota, the RAV4 Hybrid, and the first Corolla Hybrid Electric ever which joined the UAE’s Hybrid Nation to set new benchmarks for clean motoring.

While the Yaris Hatchback monopolizes the compact range, the Sedan series offers a wide choice of vehicles such as Yaris Sedan, Corolla, Camry and Avalon. The SUV range comprises the legendary Land Cruiser, Land Cruiser Prado, FJ Cruiser, Fortuner, Rush and RAV4. As for the MPV line-up, it features Innova, Previa and the 7-seat Avanza.  The LCV range covers the Land Cruiser Pick-up, Hilux, Hiace and Coaster. Dedicated to the purists’ sports car is the front-engine rear-wheel-drive Toyota 86.

In September 2019, after a 17-year wait, Al-Futtaim Toyota launched the new 2020 Toyota GR Supra in the UAE, much to the delight of fans and loyalists across the country. With the all-new fifth-generation model, the legendary name returned to set the roads ablaze with a comeback only fitting of the Toyota Supra story.

Continuing its history of providing quality products that meet the demands of the market, the Al-Futtaim company also introduced the luxury people mover – the new 2020 Granvia in the UAE. With the launch of the latest Granvia, Al-Futtaim Toyota is committed to taking charge of the growing demand for high-end shuttles.

Changing the rules of the compact-SUV game in one bold stroke, in May 2020 the all-new C-HR arrived in the UAE. The daringly innovative Compact-SUV combines adventurous design with a responsive drive and class-leading eco-friendly technology to bring the future of the Compact-SUV to customers.

About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the main four operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates

Structured into four operating divisions; automotive, financial services, real estate and retail; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.

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