Reclaiming the preppy style with inspiration from the great outdoors
This Autumn/Winter 2020, leading lifestyle brand GANT reclaims the preppy style, a look it pioneered 70 years ago, which still continues to be a timeless fashion trend today. The men’s and women’s collections, which launch across all GANT stores this November, feature tailored outdoor looks inspired by hiking and the GANT aesthetic of smart, functional design and clever layering.
This season, GANT has gone back through its archives, from the 1950s to the present, finding campaign images and garments which showcase the durability and versatility of the brand’s designs. “We have created a collection that really showcases our preppy heritage. Iconic pieces such as the Heavy Rugger, Varsity Jacket and Cable Kit are presented in beautiful fall shades and premium fabrics, while eye-catching patterns such as tartan, paisley and the GANT Icon G adorn blazers, pants and shirts for a bold take on tailored classics,” said Karen Vogele, EVP of Product and Design for GANT.
A hallmark of quality, the men’s collection is infused with hiking references that pair together with a modern office look, think bold graphics and all-over patterns mixed with premium materials. Furthermore, creative styling allows for a look that’s smart, preppy and warm. For women, beautiful tailoring and elegant dresses are layered with functional, colourful outerwear, knitwear and warm boots to shrug off the winter chills in style.
The colour palette for the season is inspired by the soaring mountain ranges, lush autumnal foliage and exotic coastal wetlands of America’s East Coast. Emerald green, vibrant orange, mustard yellow and dusky pinks and purples compliment the neutral camel and beige shades seen throughout the collection.
Born in New Haven, Connecticut in 1949, GANT’s heritage is forever intertwined with the American East Coast. From sailing the majestic Cape Cod National Seashore to colourful fall hikes in the wilderness of the North East, the brand has always been connected to and inspired by the beauty and the traditions of America’s great outdoors.
The GANT AutumnWinter 2020 collection will be available in stores and online from November 2020.
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