adidas Originals Launch the Next Chapter of “Stan Smith, Forever” With Disney
– The collection features unique Stan Smith updates inspired by iconic Disney, Pixar and Marvel characters –
– Each pair in the collection features an upper composed of PRIMEGREEN, a series of high-performance recycled materials –
– The collection is accompanied by a bold campaign starring a number of adidas’ most-renowned creators, alongside Disney’s Kermit the Frog and Stan Smith himself –
Earlier this year, adidas Originals announced a new era for the Stan Smith silhouette, infusing the iconic court sneaker with sustainable materials in order to help End Plastic Waste. Today, adidas Originals has unveiled the next iteration of its more sustainable Stan Smith sneakers.
adidas has also partnered with regional social enterprise Goumbook which supports with planting ghaf trees and raising awareness of the local ecosystem. From March 28th to the 28th of April, for each purchase of the new SS21 Stan Smith sneakers, adidas will cover the cost to plant and nurture 1 Ghaf tree seed. One tree planted, for each shoe. A way for the brand to give back to the community.
The collection features exclusive more sustainable takes on the Stan Smith silhouette inspired by a number of Disney, Pixar, and Marvel’s iconic characters including: Marvel’s the Hulk, Rex from Disney and Pixar’s Toy Story, Tinker Bell from Peter Pan, WALL-E from Disney and Pixar’s WALL-E, Kermit the Frog of The Muppets, and Mike Wazowski, from Disney and Pixar’s Monsters, Inc.
Each pair in the collection features unique details and references to the characters, such as graphic outsoles, embossed details, bold graphics, playful prints, and additional lace options. All pairs are composed of PRIMEGREEN uppers and sat atop recycled rubber outsoles.
adidas Originals also offers up a more sustainable Stan Smith sneaker made-up in the silhouette’s classic look. Featuring a white recycled PRIMEGREEN upper and a white recycled rubber outsole, the sneaker is complemented by the Stan Smith’s archetypal green heel tab.
To celebrate the launch of the silhouettes, adidas Originals unites some of the brand’s most iconic creative forces with a tennis icon, and one of the world’s most famous frogs to tackle sustainability. Featuring Stan Smith and Kermit the Frog, skaters Na-Kel Smith and Nora Vasconcellos, digital architect Iddris Sandu, and actress Yara Shahidi, the multi-media campaign serves as adidas Originals’ manifesto in the journey to help End Plastic Waste.
The next stage of adidas Originals’ sustainable journey, with Disney, launches on March 29th exclusively at adidas.com/stansmith and on the 4th of April across all store in the GCC.
About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
About Disney Social Responsibility
At Disney, acting responsibly and doing the right thing for families is an integral part of our brand purpose and this includes investing in the health and well-being of people and the planet. Our commitments, goals and progress is reported annually in The Walt Disney Company CSR report here.
In addition to being a responsible business we are dedicated to making a difference through our Social Purpose of providing comfort and inspiration to those in need and creating inspiration and opportunity for those who want to improve their world.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
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