CASIO announces partnership with 1915

  • Partnership will see watches from the G-SHOCK brand made available at 1915 by Seddiqi & Sons boutiques across the UAE

Renowned global watchmaker, CASIO continues to extend its presence in the UAE as it partners with 1915 by Seddiqi & Sons to bring the latest G-SHOCK lineup to the brand’s passionate fans in the UAE.

The partnership introduces a wide range of watches from CASIO’s popular G-SHOCK brand, including two exclusive editions available for purchase in 1915 by Seddiqi & Sons only, a one-stop destination for latest trends in watch fashion, jewellery pieces and accessories from internationally acclaimed brands and designers. These include:

  • GM-5600CX-4 –The G-SHOCK edition red and gold G-SHOCK GM-5600 is the first of the Metal Covered series that features resin bands combined with stainless steel bezels that are forged, cut, and polished in ways that give each model its own distinctive finish. The hairline finish of the top surface of the GM-5600CX bezel and its matte red band reduce the overall lustre of this model.
  • GM-6900CX-4 – Similar to the 5600series, the edition red and gold G-SHOCK GM-6900 watch’s resin bands combined with stainless steel bezels that are forged, cut, and polished, give it a distinctive finish. The 6900’s iconic front button, having surpassed its merely functional role in controlling the backlight, gets a metallic makeover. It is grounded in precise design, balancing the button guards and in a shape and angle that is easy to press.

Speaking on the partnership, Takashi Seimiya, Managing Director at Casio Middle East said, “We are delighted to partner with 1915 by Seddiqi & Sons. As we continue our expansion in the UAE, we are eager to reach as many fans of the brand as possible. Our new G-SHOCK edition range highlights the latest trends in watch fashion, while adding our own world class quality, performance and innovation.”

“Known for its unique aesthetic and durability, we are pleased to welcome G-SHOCK Watches by CASIO to the 1915 by Seddiqi & Sons portfolio. The evolution of the brand and its creative designs have been instrumental in resonating with the audience in our region. We look forward to working alongside the brand to cater their latest timepieces to our clients and are humbled to announce the launch of the two G-SHOCK exclusive editions available at our boutiques” commented Mohammed Abdulmagied Seddiqi, Chief Commercial Officer, Ahmed Seddiqi & Sons.

“As the distributor of CASIO G-SHOCK Watches in the UAE, Al-Wifaq is proud to partner with 1915 by Seddiqi and Sons for the launch G-SHOCK Watches across their stores in the U.A.E. By harnessing our mutual strengths, we hope to build on this relationship and provide the 1915 by Seddiqi & Sons customers a wider choice of brands and an enriching G-SHOCK buying experience” commented Mohammed Mustafa Riaz, Managing Director Al Wifaq General Trading LLC.

G-SHOCK watches GM-5600CX-4 and GM-6900CX-4 series will be available at all 1915 by Seddiqi & Sons stores in the UAE.

About CASIO Middle East FZE

CASIO Middle East FZE is the regional subsidiary of CASIO Computer Co. Ltd., overseeing sales and marketing activities across the Middle East & Africa. CASIO has been supplying products to countries in the Middle East & Africa through sales agents since the mid-1970s. Beginning in October 2013, CASIO Middle East FZE has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries. By promptly supplying products and services suited to local tastes and lifestyles, the company intends to popularize CASIO products and expand its business in the region.

About 1915 by Seddiqi & Sons

1915 by Seddiqi & Sons is a one-stop destination for latest trends in watch fashion jewellery pieces and accessories from internationally acclaimed brands and designers. With stores located across the UAE, this prominent retailer caters to a versatile range of consumers with styles varying from contemporary, trendy, sporty, and classic. Equipped with a strong visionary heritage, 1915 by Seddiqi & Sons aims to update watch lovers with the latest collection for men and women from world renowned brands like Guess, GC, Emporio Armani, Michael Kors, Fossil, Victorinox Swiss Army, Tag Heuer, Daniel Wellington and much more.

About Al-Wifaq

Al-Wifaq General Trading LLC, founded in 1995, is a renowned distribution company of World-famous brands in both Electronics, and Building Materials and Hardware category. We are the distributors of Casio Watches for more than 25 years in UAE market, apart from Casio we also have Stanley Hand Tools, TUF-FIX, JVC and Alpine Car Audio products under our portfolio. Since our inception, we have challenged traditional methods of doing business and adapted innovative means to achieve great success within a short span of time. The success story of each brand we carry is the testimony of our efforts in building the brand in our market from the scratch.

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