From Search, to the Shop!
Huawei’s Petal Search now features a direct link to Jumia, Africa’s e-commerce platform
Consumers in Egypt, Morocco, Tunisia, Algeria, Nigeria, and Kenya will view product descriptions and reviews on Petal Search’s shopping channel
Petal Search, an easy-to-use application and search engine, pre-installed on new Huawei smartphones running on EMUI 10.1 or later, has announced a partnership with Jumia, the leading e-commerce platform in Africa (NYSE : JMIA). The partnership enables customers searching for products on the Petal Search shopping channel to conveniently click through to the Jumia product page and buy instantly.
This landmark partnership gives the e-commerce platform access to millions of Petal Search users, and enables them to directly and conveniently click-through the online marketplace. The shopping channel supports both Huawei and non-Huawei device users allowing consumers to shop on Jumia conveniently. The partnership cements Jumia’s commitment to deliver a stellar user experience to Huawei consumers. The e-commerce platform is set to conclude the process of fully integrating the application with Huawei Mobile Services, allowing millions of customers across Africa to download the application from HUAWEI AppGallery easily and conveniently through a couple of taps.
The partnership additionally welcomes JumiaPay to HUAWEI AppGallery. The financial services platform allows users to top-up airtime, pay utility bills, redeem coupons, and conveniently pay for a plethora of lifestyle offerings.
“We are pleased to partner with Huawei and provide users with access to Jumia’s unique online shopping experience for quality products at the best prices. This partnership confirms our passion and combined efforts to provide innovative shopping solutions that make life easier for consumers. Through our marketplace, consumers instantly browse over 40 million products and will enjoy fast delivery in the countries where we operate. HUAWEI AppGallery users can also have the opportunity to pay and redeem conveniently through JumiaPay,” said Jeremy Hodara, co-founder and co-CEO of Jumia.
With over eight million monthly users, including consumers across the Middle East and Africa, Petal Search provides users with a richer and more comprehensive search experience. The platform also works with entities that want their products seen and accessed, acting as a catalyst for developers and partners looking to build and expand their business ecosystem. One of the first e-commerce partners of Petal Search, Jumia carries a wide variety of products, across multiple categories including mobile phones, computing, electronics, gaming and fashion.
Petal Search strictly complies with all the General Data Protection Regulation (GDPR) parameters, and is certified with the ‘European Privacy Seal’ for GDPR compliance. Users can enjoy a safe searching experience via Incognito Mode to browse without saving cookies, or tracking and analysing personal data.
Adam Xiao, Managing Director of Huawei Mobile Services in the Middle East and Africa, Huawei Consumer Business Group, said: “Our partnership with Africa’s leading e-commerce platform Jumia is a testament to our continuous efforts in positioning Huawei Mobile Services as a leader in technology innovation, with a view to making lives easier. By bringing the Jumia catalogue to Petal Search users, we are proud to transform our users’ shopping experience, reducing their browsing time and enabling them to conveniently access products through the shopping channel.”
We believe that technology has the potential to transform everyday life in Africa, for the better. We built Jumia to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses. Jumia (NYSE : JMIA) is a leading e-commerce platform in Africa. Our marketplace is supported by our proprietary logistics business, Jumia Logistics, and our digital payment and fintech platform, JumiaPay. Jumia Logistics enables the seamless delivery of millions of packages while JumiaPay facilitates online payments and the distribution of a broad range of digital and financial services.
For more information about Jumia, follow us on Twitter Jumia_Group
About Petal Search
Petal Search is a one-stop search engine to read the latest news, discover and download apps, games and experiences. The search engine oaths to deliver a convenient and smooth experience to consumers. Petal Search conveys a comprehensive private browsing experience to users and is certified by the European Privacy Seal for GDPR compliance.
About HUAWEI AppGallery – One of the Top 3 App Marketplaces Globally
HUAWEI AppGallery is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. Our unique HMS Core allows apps to be integrated across different devices, delivering more convenience and a smoother experience – and this is part of our wider “1+8+N” strategy at Huawei.
Our vision is to make HUAWEI AppGallery an open, innovative app distribution platform that is accessible to consumers, and at the same time, strictly protects users’ privacy and security while providing them with a unique and smart experience. Being one of the global top 3 app marketplaces, HUAWEI AppGallery offers a wide variety of global and local apps across 18 categories including navigation & transport, news, social media, and others. HUAWEI AppGallery is available in more than 170 countries and regions with over 530 million monthly active users. Huawei has partnered with 2.3 million developers across the globe, and the total downloads from HUAWEI AppGallery have reached 384.4 billion times within 2020.
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