Exclusive LEGO® X adidas collaboration drops at THAT Concept Store
- Buildable model of the adidas Originals Superstar sneaker
- Available exclusively at THAT Concept Store for the first time in the UAE
Sneakerheads and LEGO® lovers rejoice; the LEGO® adidas Originals Superstar set is now exclusively available at THAT Concept Store for the first time in the UAE. The buildable shoe replica is a perfect fit for Majid Al Futtaim’s home-grown, innovative retail space in Mall of the Emirates, celebrating authentic streetwear culture and the supercool superstar silhouette.
The collectible piece allows shoppers to recreate the iconic shoe at home for a unique addition to their sneaker collection. Perfect for adidas fans, sneaker collectors and building block experts, the kit is only available in the region at THAT Concept Store and LEGO® certified stores.
As a realistic tribute to the Originals Superstars, the 731-piece set is complete with the adidas logo, 3 serrated stripes, shoelaces, and authentic shoebox packaging, as well as a display stand and plaque. The kit also comes with 17 extra LEGO® elements so that you can choose whether to build the right-foot shoe or the left one, and measures in at 27 centimeters long and 12 centimeters high (or a size 9 equivalent).
Whilst unfortunately you won’t be able to wear the shoe, the LEGO® adidas Originals Superstar set is ideal for your next creative project. It is the first drop in THAT Concept Store’s exciting series of events this July, to be announced later in the month as part of its ‘I got THAT’ campaign.
The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 28 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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