ALSHAYA AND DISNEY OPEN THE MENA REGION’S FIRST-EVER DISNEY STORE SHOP-IN-SHOPS IN DUBAI, ABU DHABI AND KUWAIT
An additional 26 locations to open across the region over the next month
The shop-in-shops carry a curated selection of Disney Store merchandise from the USA
The Walt Disney Company Middle East and Alshaya Group are bringing magic to the region, with the opening of the Middle East’s first-ever Disney Store shop-in-shops. With six stores now officially open for business, the highly-anticipated shop-in-shops in Dubai, Abu Dhabi, and Kuwait will transport visitors to the wonderful world of Disney.
John Hadden, Alshaya Group CEO, said: “We all grew up with Disney and we all have a favourite character. We are delighted that Alshaya Group has been able to collaborate with The Walt Disney Company Middle East to bring the magic of Disney, not only to a new generation, but also to life-long fans. We look forward to introducing these exciting new shop-in-shops to the region and hope to welcome customers back time after time.”
Vice President and General Manager, Disney Consumer Products Southeast Asia, India & MENA, Dan Dossa, commented: “We are thrilled to see our Disney Store shop-in-shop concepts in the Middle East come to life and for the first time outside the Americas. At Disney, we are always looking for new ways to be closer to our fans, while delivering unforgettable retail experiences. With the help of Alshaya Group, these stores will connect children and families in the Middle East with their favorite Disney characters and stories, while allowing them to create new and long-lasting memories”.
Three Disney Store shop-in-shops are now open across the UAE. The stores are located inside Debenhams at Dubai’s City Centre Mirdif and Abu Dhabi’s The Galleria Al Maryah Island, and inside Mothercare at Yas Mall, Abu Dhabi. Residents also have a flagship store to look forward to which is set to open this summer inside Debenhams at Dubai’s Mall of the Emirates.
Featuring a brand new store design unique to Disney Stores, each shop-in-shop includes a wide-range of products from your favorite Disney, Pixar, Marvel and Star Wars characters and movies, all carefully curated for the region – including apparel, costumes, toys, and home goods. Whether it’s the perfect gown for a special ball, or bare necessities for back-to-school, there’s something for everyone to enjoy.
Reaching fans across the Middle East, a new flagship shop-in-shop is also open at The Avenues in Kuwait. Located inside Debenhams, the flagship is joined by two more locations, inside Mothercare stores at Fashion Way, Salmiya, and at Souk Sharq.
Over the next four weeks, an additional 26 locations are set to open across the region – in the UAE and Kuwait, as well as in Saudi Arabia and Qatar.
Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.
Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.
Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.
Fresh, modern and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.
Disney Consumer Products, Games and Publishing
Disney Consumer Products, Games and Publishing (CPGP) brings the magic of The Walt Disney Company’s brands and franchises—including Disney, Pixar, Marvel, Star Wars, National Geographic, and more—into the daily lives of families and fans around the world through products and experiences across more than 100 retail categories from toys and t-shirts to apps, books, video games, and more. A division of the Disney Parks, Experiences and Products segment, CPGP’s global operations include: the world’s largest licensing business, one of the biggest children’s publishing brands, a leading licensor of interactive games across platforms, Disney store locations globally, and the shopDisney e-commerce platform.
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