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Al-Futtaim Announces Franchise Agreement with A.S. Watson Group

Asia’s No. 1 Brand Watsons to the Middle East Consumers Al-Futtaim, one of the most diversified and progressive, privately held regional businesses and A.S. Watson Group, the world’s largest international health and beauty retailer, jointly announced today that they have reached an exclusive franchise agreement to launch the flagship healthContinue Reading

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Gen Z is the growing focus for marketers

With overall spending power of almost $100 billion, brands are looking to better understand Gen Z as their consumer habits start to take shape.  For many years, millennials were in the spotlight for brands and marketers. But as the next demographic block comes of age and their buying power increasesContinue Reading

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OPPO Engages More Than 10,000 People

The campaign that worked with Gulf talent achieved more than 920 million impressions, with more than 10,000 interactions across the Explorers’ channels Dubai, United Arab Emirates, 08 September 2020 – Global smartphone brand OPPO today revealed the results of its Find More campaign that saw it partner with three FindContinue Reading

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His Excellency Dr Abdullah Belhaif Al Nuaimi Chairs

represented by the Ministry of Climate Change and Environment (MOCCAE), hosted the 22nd virtual meeting of the GCC Committee of Ministers Responsible for Environmental Affairs. His Excellency Dr Abdullah Belhaif Al Nuaimi, Minister of Climate Change and Environment, presided over the gathering that drew the participation of environmental ministers fromContinue Reading

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vivo X50 Series: Here’s What’s Different

The smartphone industry is highly dynamic and innovative due to technological advancements and new product proliferation. Product differentiation is still important for smartphone manufacturers as, over the past decade, consumers have selected smartphones based on photography features, design, price, screen resolution and familiarity with the interface. Through in-depth market researchContinue Reading

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Choithrams joins UN WFP’s Zero Hunger

For the sixth consecutive year, Dubai’s renowned supermarket brand “Choithrams” launches its #ZeroHungerwithGoodness campaign 2020 to support its long-term partner the UN World Food Programme (WFP). The campaign aims to support marginalised children living in challenging circumstances through the provision of nutritious school meals. It will run in selected supermarketsContinue Reading

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  The latest interoperability tests enable communications service providers to implement new 5G carrier aggregation capabilities that boost performance, capacity, and coverage. Ericsson and Qualcomm Technologies, Inc. have completed pioneering interoperability tests for 5G standalone (SA) carrier aggregation across both FDD/TDD* and TDD/TDD bands. 5G carrier aggregation allows operators toContinue Reading

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Home-grown, Italian-owned pinsa concept will continue to offer 20 dhs pinsas from 1st to 30th September 2020 Dubai, August 2020: Due to popular demand, home-grown pinsa brand, Pinsanity, has extended its summer offer of AED 20 pinsas. For the whole month of September, any pinsa ordered directly through the brand’sContinue Reading

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