Fashion &Beauty


Tyler Ellis, the daughter of revered fashion designer Perry Ellis, channels her fascination for traveling into an endless current of inspiration. Her eponymous handbag line is defined by an array of luxe materials and intricate details that embody her worldly palette. The Spring Summer 2020 Collection is inspired by theContinue Reading

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Highlighting its expertise in chiming watches, Jaeger-LeCoultre reinterprets its Master Grande Tradition Grande Complication with a magnificent new design. This follows the introduction in 2019 of two minute repeaters – Master Grande Tradition Gyrotourbillon Westminster Perpétuel with calibre 184 and Master Grande Tradition Répétition Minutes Perpétuelle with self-winding calibre 950Continue Reading

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IKSU the new makeup brand now available at MAX in UAE

New range of cosmetics includes neutral and bold shades as lipsticks, contouring palettes, eye-shadows and eye-liners Dubai, UAE, 25 June 2020: Max is thrilled to announce the launch of the Makeup brand IKSU exclusively available at Max Fashion. The new makeup brand boasts a full range of products for theContinue Reading

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Welcome summertime with Splash’s new stylish collection

Download Splash’s Summer 2020 collection product images – New season, new wardrobe. As the temperatures continue to rise, have your style follow suit and revamp your closet with fresh, elevated summer looks from Splash’s latest edit of fashion-forward pieces. The latest collection from Splash features an array of styles forContinue Reading

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Oh my quad! Max just dropped a fresh activewear collection

One thing that motivates you to work out is activewear that looks good and feels even better. Max has launched its new Max Active collection just in time for summer, and it is perfect for women who want to work out in the comforts of home or even a quickContinue Reading

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 Fabergé Celebrates July’s Birthstone: Ruby

Rubies have an almost otherworldly quality that has captivated and delighted humanity throughout the ages. July’s birthstone has been featured in Fabergé’s collections for over a century. The colour of love and passion, rubies are as rare as they are regal. In ancient Sanskrit, this gemstone was called ratnaraj, whichContinue Reading

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The UAE’s First Online Store Dedicated to All Things Henna

Henna is a beauty ritual that has been practiced in the region for over 9,000 years. Dubai Henna is modernizing this ritual and making it accessible for all by curating a platform dedicated to everything henna from accessories, DIY stencils to organic and unique henna products. The homegrown brand isContinue Reading

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NEXT and Ted Baker announce exclusive Childrenswear Collection

Dubai, 24 June 2020: British family favourites NEXT and Ted Baker have announced a licensing collaboration, which sees NEXT create and sell a capsule collection for newborns and children up to 13 years. The Baker by Ted Baker collection is sold exclusively via NEXT’s online channels and is available nowContinue Reading

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Dabur launches Pure Organic Coconut Oil

Dubai, UAE, June 23, 2020: During the hot summer months in the Middle East, residents grapple with the problems of dry hair and scalp which lead to hair fall, dandruff and split ends. To address such issues and for the protection of skin and overall health, Dabur has launched OrganicContinue Reading

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Max Fashion gift guide: 7 great value buys for Father’s Day

15% off all menswear items exclusively for Father’s Day using promo code men15 Dads put us first, this Father’s Day is our chance to make them feel extra special. Want to spoil him on this special day but are worrying over what to buy? The team at Max Fashion hasContinue Reading

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