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Yas Island goes green for Saudi National Day!

For hi-resolution videos and images, please click here Yas Island, Abu Dhabi’s premier leisure and entertainment hub, turned its iconic landmarks green and lit up the skies with a stellar pyrotechnics show in celebration of Saudi Arabia’s 90th National Day. Visitors to Yas Island saw Ferrari World Abu Dhabi’s façadeContinue Reading

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WORLD FIRST BEAR GRYLLS EXPLORERS CAMP TO OPEN IN  RAS AL KHAIMAH THIS OCTOBER ON UAE’S HIGHEST MOUNTAIN          •	Bear Grylls Survival Academy from Global Adventurer Bear Grylls, to open the first Explorers Camp on Jebel Jais  •	For the first time ever, accommodation will be offered with his renowned survival courses •	Adventurers will now be able to stay on the mountain and experience the journey of a lifetime with instructor-led survival courses •	Opening signals another positive step in Ras Al Khaimah’s tourism recovery  Ras Al Khaimah, 24 September 2020: RAK Leisure, (RAKL), the lifestyle subsidiary of RAK Hospitality Holding (RAKHH) today announced that the world’s first Bear Grylls Explorers Camp (BGEC) will open close to the Via Ferrata on Jebel Jais in Ras Al Khaimah this October.    As travellers across the globe navigate through the ‘new normal’, the opening of BGEC aligns seamlessly with travel experiences set in expansive, open and natural environments and that are curated for smaller groups with safety protocols and social distancing measures fully in place.    Following the huge success of Bear Grylls Survival Academy in the United Kingdom, his globally renowned survival courses will debut in the Middle East in addition to the world’s first Bear Grylls branded camp accommodation opening in 2021 and featuring 20 recycled and redesigned containers, lending to the overall mountain experience.    Bear Grylls is known worldwide as one of the most recognized faces of survival and outdoor adventure. Famed for hit TV shows such as World’s Toughest Race, Running Wild, You Vs Wild and Man Vs Wild, SAS trained Grylls has taken a US President (Barack Obama) and many of Hollywood’s biggest names on survival journeys through the wilderness.    The survival courses, run by UK experts trained at the Bear Grylls Survival Academy, launching in October, will include half-day (3 to 4 hours), 8 and 24-hour options designed for adults and families and team building activities for corporate companies. 48-hour and instructor courses for outdoor enthusiasts will follow later in the year. Participants will be exposed to practical and extreme survival techniques necessary to survive some of the toughest terrain in the wilderness.     The element of surprise will be a key feature of all the courses but activities may include how to make a fire in the wilderness, build emergency shelters, learn the best ways to use a knife for survival as well as dedicated practical instruction on remote medical trauma treatment, navigation techniques and extreme weather survival.  The 20-container accommodation, set to welcome visitors in 2021 are designed to host up to three guests with basic self-catering, including a private BBQ on a private outdoor terrace to prepare meals. The accommodation caters to all those seeking a true outdoor experience to unwind and reconnect with the wild.  “Following on the announcement of the Bear Grylls Explorers Camp last year at the Arabian Travel Market (ATM), we are thrilled to debut this one-of-a-kind experience in October.  Within a larger global context, the launch of BGEC represents both innovation and resilience during what has been a very challenging year for the travel and tourism industry,” said Alison Grinnell, CEO of RAK Hospitality Holding. “Under the expert guidance of our RAK Leisure division, BGEC will further enhance the growing adventure offer on Jebel Jais and raise the profile of Ras Al Khaimah on the world stage.” Raki Philips, CEO of Ras Al Khaimah Tourism Development (RAKTDA) added: “As a tourism destination, Ras Al Khaimah has demonstrated time and time again, a robust identity aligning with current travel sentiment for remote and curated experiences, which is exactly what BGEC offers travellers in a new era of travel.  In 2018, we launched the world’s longest zipline on Jebel Jais and are delighted to announce another first with the Bear Grylls Explorers Camp on the UAE’s highest mountain. As Ras Al Khaimah continues to grow as the adventure capital in the Middle East, this exhilarating survival experience from one of the world’s best-known experts will drive us on that path to attract outdoor enthusiasts from across the globe.” Paul Gardiner, Managing Director of Bear Grylls Survival Academy concluded: “Bear Grylls Explorers Camp and Jebel Jais, the UAE’s highest mountain, will offer a blend of adrenaline-packed activities in an ideal environment. We are delighted to partner with RAK Leisure in making the Explorers Camp a must-go destination for adventure and nature seekers alike and we look forward to welcoming the first explorers!” Bear Grylls Explorers Camp in Ras Al Khaimah will operate in accordance with the highest global safety standards, with professionally trained instructors ensuring the health and wellbeing of participants at every stage.  Social distancing measures will also be adhered to in the expanse of outdoor space offered on Jebel Jais.    The Survival Academy courses are planned to start in October with the accommodation available in 2021. All packages are featured on beargryllscamp.ae with prices starting from AED 450 per person for the half day survival experience.     – ENDS –    About RAK Hospitality Holding (“RAKHH”) Established in 2014 by the Government of Ras Al Khaimah, RAK Hospitality Holding LLC was formed with a mandate to consolidate and asset manage a diverse portfolio of hotels, hospitality and leisure assets in the emirate of Ras Al Khaimah. RAK Hospitality Holding manages companies that oversee the entire value chain of subsidiaries of the group. Its subsidiaries include; RAK National Hotels; which owns hotel assets ranging from upper midscale to luxury, and locations ranging from city to beach to desert; namely the Hilton Garden Inn Ras Al Khaimah, Hilton Resort and Spa, Rixos Bab Al Bahr and Ritz Carlton Al Wadi Desert; Stirling Hospitality Advisors; the asset management and development advisory arm, RAK Hospitality Logistics; the provider of accommodation and logistics to Ras Al Khaimah’s hospitality sector, RAK Leisure; the experiences arm of hospitality and leisure assets. For more information, please visit: www.rakhospitalityholding.com   About BGSA Regarded as the most challenging and empowering survival course on the planet, the Bear Grylls Survival Academy (BGSA), launched in 2012, is designed to provide enthusiasts from around the world the opportunity to learn Bear’s extreme survival techniques. The current portfolio of courses are tailored to both adults and young explorers, in diverse locations including the mountains and forests of the UK and ten unique locations across China. Launched in 2014, BGSA’s Team Building events a packed with exciting, fun, fast, dynamic challenges that can be delivered at any location and to any type of team or group.   About Ras Al Khaimah Tourism Development Authority (TDA) The Ras Al Khaimah Tourism Development Authority (TDA) was established in May 2011 under the government of Ras Al Khaimah. In order to attract 1.5 million visitors by 2021, and 3 million visitors by 2025, the Ras Al Khaimah TDA aims to develop the Emirate’s tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the Ras Al Khaimah TDA has a government mandate to license, regulate and monitor the Emirate’s tourism and hospitality industry.   For any media enquiries, please contact:   Asda’a BCW  +971 (4) 4507600  RAK@bcw-global.com  Alka Winter Vice President, Destination Marketing & Communications +971 50 652 8204 alka@raktda.com

Bear Grylls Survival Academy from Global Adventurer Bear Grylls, to open the first Explorers Camp on Jebel Jais For the first time ever, accommodation will be offered with his renowned survival courses Adventurers will now be able to stay on the mountain and experience the journey of a lifetime withContinue Reading

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ECity opens new retail outlet at Yas Mall in Abu Dhabi

UAE-based consumer electronics retail giant ECity, a subsidiary of Albatha Holding, one of the largest conglomerates in the UAE, announced the opening of its newest electronic retail store outlet at the Yas Mall in Abu Dhabi. Measuring at around 7500 square feet, the new store is located at the groundContinue Reading

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Lughati concludes final phases benefitting

Sharjah-based initiative has been making Arabic learning for UAE fun & easy via technology Badria Al Ali: The initiative has supported 25,000 students and 1,000 teachers in Sharjah Fawzia Gharib: Sharjah plays a key role in promoting smart teaching and learning of Arabic  Lughati, the Sharjah-based initiative, which has beenContinue Reading

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ENBD REIT appoints Savills and Bluehaus Group

Valued at AED 283 million, Al Thuraya Tower 1 is the largest asset in ENBD REIT’s portfolio Major upgrade programme for the building has been identified, with Savills appointed as project managers / cost consultants and Bluehaus Group appointed as design / MEP consultants The building has a total netContinue Reading

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Samsung’s Air Purifier: The innovative appliance brining

In today’s society, consumers are perhaps more conscious than ever before about the levels of indoor air quality. Health and well-being have emerged as a top priority for people of all age groups, with advancements in the science and medical fields illustrating the importance of promoting and encouraging measures toContinue Reading

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CPhI Middle East & Africa to take place September 2021

Under the patronage of HE Dr. Tawfiq Al Rabiah, Saudi Arabia’s Minister of Health, the 2020 edition of the leading regional pharma show will take place alongside Global Health Exhibition in Riyadh in September 2021 Pre-pandemic estimates valued the MENA pharmaceutical market at over $44 billion by 2023, with theContinue Reading

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“Dubai Culture” and “Dubai Statistics Center”

Merging energies and integrating efforts to establish Dubai as a Global Centre for Culture an Incubator for Creativity a Thriving Hub for Talent Implementing questionnaires to measure the partners’ satisfaction Achieving excellence in the levels of institutional culture, providing services, and improving employee and customer happiness Dubai Culture and ArtsContinue Reading

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Music to Enhance Quality of Life and Healing Process

Happy Hour every week at indoor “Therapeutic garden” helps patients to relax and stay close to nature The Long-Term Care unit of Thumbay University Hospital, the largest private academic hospital in the region with 350 beds located at Thumbay Medicity, Al Jurf, Ajman, has added music to the services theyContinue Reading

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THE IMPORTANCE OF CAR SAFETY AND HYGIENE

 Top tips to keep your car COVID free by on-demand, tech-enabled car service, CAFU Dubai based, CAFU, has updated its COVID-19 car safety tips to coincide with a call to car owners to remain vigilant to the ongoing threat of the COVID-19 virus by taking the proper safety precautions toContinue Reading

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