outdoor

WORLD FIRST BEAR GRYLLS EXPLORERS CAMP TO OPEN IN  RAS AL KHAIMAH THIS OCTOBER ON UAE’S HIGHEST MOUNTAIN          •	Bear Grylls Survival Academy from Global Adventurer Bear Grylls, to open the first Explorers Camp on Jebel Jais  •	For the first time ever, accommodation will be offered with his renowned survival courses •	Adventurers will now be able to stay on the mountain and experience the journey of a lifetime with instructor-led survival courses •	Opening signals another positive step in Ras Al Khaimah’s tourism recovery  Ras Al Khaimah, 24 September 2020: RAK Leisure, (RAKL), the lifestyle subsidiary of RAK Hospitality Holding (RAKHH) today announced that the world’s first Bear Grylls Explorers Camp (BGEC) will open close to the Via Ferrata on Jebel Jais in Ras Al Khaimah this October.    As travellers across the globe navigate through the ‘new normal’, the opening of BGEC aligns seamlessly with travel experiences set in expansive, open and natural environments and that are curated for smaller groups with safety protocols and social distancing measures fully in place.    Following the huge success of Bear Grylls Survival Academy in the United Kingdom, his globally renowned survival courses will debut in the Middle East in addition to the world’s first Bear Grylls branded camp accommodation opening in 2021 and featuring 20 recycled and redesigned containers, lending to the overall mountain experience.    Bear Grylls is known worldwide as one of the most recognized faces of survival and outdoor adventure. Famed for hit TV shows such as World’s Toughest Race, Running Wild, You Vs Wild and Man Vs Wild, SAS trained Grylls has taken a US President (Barack Obama) and many of Hollywood’s biggest names on survival journeys through the wilderness.    The survival courses, run by UK experts trained at the Bear Grylls Survival Academy, launching in October, will include half-day (3 to 4 hours), 8 and 24-hour options designed for adults and families and team building activities for corporate companies. 48-hour and instructor courses for outdoor enthusiasts will follow later in the year. Participants will be exposed to practical and extreme survival techniques necessary to survive some of the toughest terrain in the wilderness.     The element of surprise will be a key feature of all the courses but activities may include how to make a fire in the wilderness, build emergency shelters, learn the best ways to use a knife for survival as well as dedicated practical instruction on remote medical trauma treatment, navigation techniques and extreme weather survival.  The 20-container accommodation, set to welcome visitors in 2021 are designed to host up to three guests with basic self-catering, including a private BBQ on a private outdoor terrace to prepare meals. The accommodation caters to all those seeking a true outdoor experience to unwind and reconnect with the wild.  “Following on the announcement of the Bear Grylls Explorers Camp last year at the Arabian Travel Market (ATM), we are thrilled to debut this one-of-a-kind experience in October.  Within a larger global context, the launch of BGEC represents both innovation and resilience during what has been a very challenging year for the travel and tourism industry,” said Alison Grinnell, CEO of RAK Hospitality Holding. “Under the expert guidance of our RAK Leisure division, BGEC will further enhance the growing adventure offer on Jebel Jais and raise the profile of Ras Al Khaimah on the world stage.” Raki Philips, CEO of Ras Al Khaimah Tourism Development (RAKTDA) added: “As a tourism destination, Ras Al Khaimah has demonstrated time and time again, a robust identity aligning with current travel sentiment for remote and curated experiences, which is exactly what BGEC offers travellers in a new era of travel.  In 2018, we launched the world’s longest zipline on Jebel Jais and are delighted to announce another first with the Bear Grylls Explorers Camp on the UAE’s highest mountain. As Ras Al Khaimah continues to grow as the adventure capital in the Middle East, this exhilarating survival experience from one of the world’s best-known experts will drive us on that path to attract outdoor enthusiasts from across the globe.” Paul Gardiner, Managing Director of Bear Grylls Survival Academy concluded: “Bear Grylls Explorers Camp and Jebel Jais, the UAE’s highest mountain, will offer a blend of adrenaline-packed activities in an ideal environment. We are delighted to partner with RAK Leisure in making the Explorers Camp a must-go destination for adventure and nature seekers alike and we look forward to welcoming the first explorers!” Bear Grylls Explorers Camp in Ras Al Khaimah will operate in accordance with the highest global safety standards, with professionally trained instructors ensuring the health and wellbeing of participants at every stage.  Social distancing measures will also be adhered to in the expanse of outdoor space offered on Jebel Jais.    The Survival Academy courses are planned to start in October with the accommodation available in 2021. All packages are featured on beargryllscamp.ae with prices starting from AED 450 per person for the half day survival experience.     – ENDS –    About RAK Hospitality Holding (“RAKHH”) Established in 2014 by the Government of Ras Al Khaimah, RAK Hospitality Holding LLC was formed with a mandate to consolidate and asset manage a diverse portfolio of hotels, hospitality and leisure assets in the emirate of Ras Al Khaimah. RAK Hospitality Holding manages companies that oversee the entire value chain of subsidiaries of the group. Its subsidiaries include; RAK National Hotels; which owns hotel assets ranging from upper midscale to luxury, and locations ranging from city to beach to desert; namely the Hilton Garden Inn Ras Al Khaimah, Hilton Resort and Spa, Rixos Bab Al Bahr and Ritz Carlton Al Wadi Desert; Stirling Hospitality Advisors; the asset management and development advisory arm, RAK Hospitality Logistics; the provider of accommodation and logistics to Ras Al Khaimah’s hospitality sector, RAK Leisure; the experiences arm of hospitality and leisure assets. For more information, please visit: www.rakhospitalityholding.com   About BGSA Regarded as the most challenging and empowering survival course on the planet, the Bear Grylls Survival Academy (BGSA), launched in 2012, is designed to provide enthusiasts from around the world the opportunity to learn Bear’s extreme survival techniques. The current portfolio of courses are tailored to both adults and young explorers, in diverse locations including the mountains and forests of the UK and ten unique locations across China. Launched in 2014, BGSA’s Team Building events a packed with exciting, fun, fast, dynamic challenges that can be delivered at any location and to any type of team or group.   About Ras Al Khaimah Tourism Development Authority (TDA) The Ras Al Khaimah Tourism Development Authority (TDA) was established in May 2011 under the government of Ras Al Khaimah. In order to attract 1.5 million visitors by 2021, and 3 million visitors by 2025, the Ras Al Khaimah TDA aims to develop the Emirate’s tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the Ras Al Khaimah TDA has a government mandate to license, regulate and monitor the Emirate’s tourism and hospitality industry.   For any media enquiries, please contact:   Asda’a BCW  +971 (4) 4507600  RAK@bcw-global.com  Alka Winter Vice President, Destination Marketing & Communications +971 50 652 8204 alka@raktda.com

Bear Grylls Survival Academy from Global Adventurer Bear Grylls, to open the first Explorers Camp on Jebel Jais For the first time ever, accommodation will be offered with his renowned survival courses Adventurers will now be able to stay on the mountain and experience the journey of a lifetime withContinue Reading

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Discover the Latest Range of Affordable,

Visit AFM Opel’s state-of-the-art showroom on Sheikh Zayed Road for the latest Opel models, including the Opel Astra, Crossland X and Grandland X. AFM Opel’s virtual salesman service enables customers to arrange the hassle-free delivery of a car to their doorstep for a test drive at home.  AFM Opel –Continue Reading

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ENCHANT YOUR IMAGINATION WITH THE FLAVORS

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Ras Al Khaimah to host first live Jeep Tough Mudder event

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MANDARIN ORIENTAL, MILAN HAS REOPENED

Following the reopening of its restaurants in May, Mandarin Oriental, Milan has announced that it fully reopened and looks forward to welcoming  guests. Housed in four elegant 18th-century buildings in the heart of Milan and steps away from the fashion district and the artistic neighbourhood of Brera, the hotel isContinue Reading

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MANDARIN ORIENTAL, MILAN HAS REOPENED

Following the reopening of its restaurants in May, Mandarin Oriental, Milan has announced that it fully reopened and looks forward to welcoming  guests. Housed in four elegant 18th-century buildings in the heart of Milan and steps away from the fashion district and the artistic neighbourhood of Brera, the hotel isContinue Reading

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A SPRINGFIELD DRESS A DAY, KEEPS YOUR STYLE A-OKAY

The weather’s evolving and so are our wardrobes – brightening up your wardrobe with sunshine and florals can never go wrong, no matter what the season is! Springfield is your new go-to destination to give your wardrobe a much-needed revamp – whether you’re staying-in or hitting your favourite restaurants orContinue Reading

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Outdoor tourism receives a boost as COVID-19 restrictions

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Prince of Tabuk inaugurates the “Grand Millennium”

Riyadh, Kingdom of Saudi Arabia (7 September, 2020) – His Royal Highness Prince Fahd bin Sultan bin Abdulaziz – Prince of Tabuk Region, inaugurated yesterday (Sunday) in the university city of the University of Tabuk the “Grand Millennium Tabuk” Hotel of the Higher Education Fund, in the presence of HisContinue Reading

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Ramada Downtown Dubai welcomes new director of sales&marketing

Moustafa Abdelfattah will also serve as R Hotels’ group director of sales for GCC market DUBAI, UAE (September 7, 2020) – Ramada by Wyndham Downtown Dubai announces the appointment of Moustafa Abdelfattah as its new director of sales and marketing. He will also take on the role of group directorContinue Reading

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